Recent Entries
Change is Inevitable, Growth is Optional
According to business consultant Ira Blumenthal, successful people are marked by the ability to embrace change rather than simply ignore it or react t... read more
Business Writing: Turn Your Panic into Profit
You're great at oral presentations, adept at one-on-one sales calls. You've even mastered the dreaded cold call. But when it comes to writing -- putti... read more
Developing a Market Plan
Include:· A professional looking front page with your company name, address and logo. · Contents page. Include an interesting introduction explainin... read more
The 6 C's of Marketing
We have all learned about the 4P's of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing t... read more
What is a Brand?
What exactly is a brand? It's a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the tr... read more
Be Different or Be Extinct
We go about running our businesses 24 by 7. We handle all of the customer issues, we make sure the numbers are right, we coordinate all of our resourc... read more
A Cool Business Name
A Cool Business Name is one of the first things to consider when starting a business. After all, a Cool Business name is going to be one that people r... read more
Branding - the Way to Customer Loyalty
The average consumer is hit with 1800 marketing messages every day in the offline world alone. This means his personal spam filter works overtime to k... read more
A Brief History of Branding
The word brand originally meant anything hot or burning, and for hundreds of years was associated with the process of marking an animal with a unique ... read more
Branding in Asia
The Power of BrandsPaul TemporalThe Economist magazine called 1988 "The year of the brand". It was the year Phillip Morris took over Kraft in the US a... read more
